BESIG - Using SWOT Analysis to Adapt Teaching Materials for Business English Learners

In this webinar, we will discuss SWOT analysis and how it can help teachers evaluate and adapt teaching materials effectively. By examining both authentic and inauthentic materials, teachers can gain awareness of their benefits and drawbacks. While authentic materials are engaging and reflect real-world language, they can present challenges such as complexity or unpredictability. In contrast, inauthentic materials are easier to control but may lack practical relevance.

We will also address the challenges teachers face when using authentic materials or needing to adapt 'on-the-spot' resources during lessons. By understanding these issues, teachers can facilitate learning more effectively and better meet the needs of their learners.

Speaker:

Farnaz Memari

Farnaz is a CELTA and DELTA-certified teacher with 26 years of experience teaching diverse learners, including General English for adults, IELTS, Business English, ESP, MBA university students, and exam preparation. Recently, she has taken on the challenge of teaching Teens and YLE and has also become a Cambridge Speaking Examiner. With around 15 years of teacher training experience, Farnaz brings creativity to her teaching, drawing on her passion for photography, painting, and handicrafts to facilitate effective learning. Currently, she is working at IH Madrid.

To view the IATEFL event terms and conditions please click here